Art Direction, UX, UI, Website Development
The Background: Anomalix is a Chicago-based Security and Identity company. For over ten years, they've provided groundbreaking Security, Identity, and Risk Management solutions for governments, businesses, and individuals.
The Challenge: Anomalix needed a fresh new look and marketing materials for a presentation and new product launch. They wanted a partner who could work from the ground up, establish a solid brand, create a new website and copy, and overhaul the SEO. They also needed help with usability and information architecture. Since they were rapidly growing, they needed well-documented visual guidelines to simplify the onboarding process and enhance visual consistency across all brand channels.
The Final Product: We worked with Anomalix through strategic discovery, web redesign and optimization, branding, and styling, storyboarding, and web development. We ultimately delivered a new website to match their new bold brand visuals. We fixed existing UX issues on their website and provided new copy. We also assisted with video production and additional branding upgrades.
The Details: Anomalix had a very short “start-up” window to complete all branding and web design elements, and they’d already had lackluster results from other design companies, shortening the timeline further. We approached the project in short sprints and launched in time for summer and ahead of a further launch.