Choosing Shopify Versus Woo-commerce for Your Online Business
If you are planning to build a website for an online store, you have to consider various factors that are connected with the success of the store.
These factors comprise of hosting, domain name, and, most importantly, the platform for building the store.
Various platforms are available over the internet that offers their services for building the online store. But Shopify and woo commerce are the most popular platforms and dominating over others.
Both platforms have their pros and cons, along with different functions and features. Let’s take a look at them one by one.
What Is Shopify
Shopify offers a simple and easy setup that is specially designed for beginners who don’t have the knowledge of building the website.
Users don’t have the need to install various plugins for adding functions like cart, payment options, SEO, security, and many others.
In simple words, it offers all in one package to build an online store. However, it comes with some limitations like lack of cart customizations, and users have to pay extra if they want to include additional payment methods other than the Shopify payment.
What Is Woo Commerce
Woo-commerce offers a wide range of flexibility that is usually not offered by any other platform, but it is a somehow lengthy and tricky process to build the online store with woo-commerce.
It is an open-source platform, but it requires some other services like separate hosting, domain name, and a website builder like WordPress to build a website. It is a plugin designed for WordPress based websites to add functions of an online store.
Users also have to use various other plugins for improving security, SEO, social media integration, and many more.
1. Cost Of Building An Online Store
It is the most important factor for an online store. Usually, new businesses can’t afford to pay high amounts for building an online store at the start. That’s why the selection of platforms mainly depends on the budget of users.
· Cost of Building For Shopify
Shopify offers three pricing plans for its users that start from $29 per month. It includes domain name, hosting, SSL certificate, cart option, Shopify payment, and many other features that are essential for an online store.
The domain name included is offered with an extension of myshopify.com. But if you want to add a custom domain name, you can buy it separately either from Shopify or from any other domain provider.
Shopify also charges 2% as a commission on every transaction.
· Cost of Building For Woo Commerce
As we mentioned earlier, the woo-commerce plugin is an open-source platform, but you have to buy a domain name, hosting, and SSL certificate. It is relatively cost-effective as compared to Shopify, and users don’t have to pay any commission for transaction fees.
Furthermore, users may also have to pay for paid extensions or plugins that they need for using some advanced features like additional payment methods, etc.
2. Easy To Use
Usually, online store owners don’t know much about developing the store, but if they know little about it. They can easily manage it and saves the cost of hiring the developers for this purpose.
Shopify is cloud-based hosting platforms, and users don’t have the need to install, update, and take backups manually. The only thing that users have to do is to pick the design of the website and make some customizations as per their needs and requirements.
Shopify offers a drag and drop interface for its users that helps the users to manage product pages and other sections. It also offers an inventory management system.
The disadvantage of this platform is that it provides limited control over the store. Users have to use built-in tools and website designs for the store. But as per our view, all the options provided are enough to manage an online store.
· Woo Commerce
However, in woo commerce, users have to manage various things manually. For example, they have to take backups to ensure the security of data as well as update the plugins and other software.
Users are liable for ensuring the security of the website by using different plugins, either free or paid versions. However, various plugins are available that helps to automate the system.
One of the most attractive parts of this platform is that it offers multiple users account for merchants with different authorities. It helps to manage the store easily that is limited to 2 accounts in Shopify.
3. Search Engine Optimization (SEO)
SEO is an important factor while selecting the platform for building an online store. It helps to improve the visibility of the store on search engine results and enhance the profit. It is the main purpose of building an online store.
Shopify offers many customization options for SEO purposes but with some limitations. For example, it is easy for users to create different meta tags, slugs, titles, descriptions, etc.
It automatically creates the robots.txt file, but users are unable to amend it. Also, the users are unable to create subcategories for products as well as cant change the URL structure.
Users have to add more content about the product to improve the rankings in the search engine rankings.
· Woo Commerce
It is a more flexible platform for SEO purposes as compared to Shopify and any other platforms available over the internet.
It allows the users to install various plugins for SEO, like the YOAST SEO plugin. It not only helps to customize the content and optimize the keywords. But also helps to make internal links and backlinks as well.
The Woo-commerce platform also allows customizing the product links that work very well for SEO purposes. Users can also create various categories and subcategories for products as per their needs and requirements.
Both Shopify and woo commerce offers a wide range of offers for store owners. But it is important to consider various factors while selecting the platform for an online store.
Hopefully, the above discussion helps to select the right platform for your store.