Team: Kelsey Fiegle UX, Sarah Bannister UX, Natalie LeRoy UX
Timeframe: Three weeks
Methods: UX research, UX prototyping, UX testing
Deliverables: Interviews, Domain Research, Heuristic Analysis of previous UX and UI work, Affinity Map, Customer Journey Map, User Epic, Use Cases, Lo-fi tested wireframes, App Map Mid-Fi tested prototype, Information Architecture Map
Abstract: NWTN is a Chicago startup that specializes in wearable concussion detection sensors (the Intel Curie) for non-professional athletes. The project was initially created as part of the TV show America's Greatest Makers, where it placed as a finalist. After a year and a half of research and testing, NWTN pivoted to focus more closely on soccer. To succeed and generate funds they needed new UX research and a prototype that fit the on-boarding for their new use cases, updated pairing technology, and a more thorough medical assessment.
In order to give NWTN a competitive edge, their product needed to collect data from one wearer and shared it with multiple user archetypes for different purposes. How could NWTN create a streamlined on-boarding and pairing process for users and address integration of the Pocket SCAT that includes useful features optimized for field use?
Solution: Our team created an app that efficiently delivers information to a range of use cases about a single athlete or multiple players with minimal set up.
Domain research, interviews, SME interviews, adjacent market research
Our research determined:
With NWTN we were fortunate to have a large amount of in-depth desk research available from the previous team and a multitude of articles about concussions in young athletes as a burgeoning problem in brain development. All states have passed some form of concussion legislation which requires a professional evaluation and signoff after a child is suspected of an injury.
The trouble is more than 90% of sports related concussions occur without loss of consciousness and 40% of athletes are returning to the field before the recommended guidelines suggest. In addition, athletes with concussions are 3-6x more likely to develop additional concussion after first instance in increasing severity.
NWTN wasn’t the only product on the market; currently there were 6 other competitors, some even using the same technology. We wanted to find what NWTN could offer that other’s couldn’t.